Organic flavor lactose-free milk is available in Chocolate, Vanilla and Strawberry flavors.

Introduction

California based dairy producer clover Sonoma now launched new product in spalsh of flavor milk and lactose free milk category.

Clover the Rainbow Milk with a Splash of Flavor is available in three flavors — Chocolate, Vanilla, and Strawberry — and features no or low added sugar. Made with 100% USDA organic, 2% Lactose free milk, these new dairy products are a good source of calcium and protein and do not contain any artificial flavors or sweeteners. Clover the Rainbow Milk with a Splash of Flavor will be available throughout the west coast in 1-quart, fully renewable milk cartons.

The new flavor profiles include:

flavor milk- chocolate

Clover the Rainbow Milk with a Splash of Chocolate: This USDA organic and lactose free 2% milk delivers a splash of chocolate flavor with only two grams of added sugar per serving.

Vanilla- flavor Milk

Clover the Rainbow Milk with a Splash of Vanilla:  Flavored with organic vanilla extract, this USDA organic and lactose free 2% milk delivers a splash of vanilla flavor with zero grams of added sugar per serving.

Strawberry-flavor Milk

Clover the Rainbow Milk with a Splash of Strawberry:  Flavored with organic strawberry juice, this USDA organic and lactose free 2% milk delivers a splash of strawberry flavor with zero grams of added sugar per serving.

Clover the Rainbow Milk with a Splash of Flavor will be available at Sprouts, Whole Foods Market, and independent retailers throughout the west coast at MSRP of $4.99.

Clover Sonoma, a third-generation family-owned and -operated dairy and Certified B Corporation, debuted Clover the Rainbow Milk with a Splash of Flavor, designed for kids and kids at heart.

The Clover the Rainbow brand debuted in 2021, bringing families essential nutrition from high-quality dairy sources and empowering kids of all ages and stages of development to “Power Your Brilliance” with healthy dietary choices and creative flavors. Sourced from Clover Sonoma’s community of family farms in Northern California, Clover the Rainbow is an organic, American Humane Certified, and sustainable food brand.

“For more than 100 years, Clover Sonoma has delivered the highest-quality dairy products that are critical to nourishing the well-being of families and kids,” said Clover Sonoma Vice President of Marketing Meg Sutula.

While talking to food navigator USA further she said “The launch of Clover the Rainbow Milk with a Splash of Flavor brings whole nutrition to the entire family in a delicious way. The fun and classic flavors paired with the goodness of organic, locally sourced, lactose free milk will help support a well-balanced diet without having to worry about overloading on added sugar or artificial sweeteners.”

“In the milk category was the last year we have been seeing that market milk has been declining but flavoured milk shows the rising trend also lactose free milk shows same trend, so this really was a perfect kind of combination of bring and growing trends in the dairy catagory together in one product and also again like hitting on that consumer trends and need for lower sugar options.”

Providing nutrition reducing sugar Consumption

The new flavors come at the time when the dairy industry as a whole is facing pinch margins and declines in sales in several categories however the flavoured milk and lactose free segments are two bright spots in the overall market.

The global flavoured milk market was valued at 38.7 billion dollar in 2021 and is expected to reach 57.98 billion by 2029 growing at 5.4% CAGR between 2021 and 2029 due to increase in demand for lower caloric milks and local flavours according to data bridge market research.

“These new flavours also comes when many milk producers including Danone North America and Dairy farmers of America are reformulating their flavour milk products to reduced the added sugar by the 2025 to 2026 year, while some brands might need to reformulate, clover Somnath products already have no or no sugar (2mg) for its chocolate flavour, as the sweetness comes from natural sources said sautella.”

“Lactose free milk has a naturally sweet flavour profile so when you combined goodness of organic lactose free with just touch of flavour to natural resources, sautella further elaborated, for example the vanilla we are using in organic Vanilla extract and on the strawberry it’s an organic strawberry juice so they are naturally flavours that you can just put a little piece in or little splash to get that oral profile that kid will feel really excited about.

“Clover sonoma also in a delivering on nutrition with milk providing high calcium and protein contain, we are dairy brand and we believe in the power of the nutrition of milk and so what we are doing this looking at ways to innovate the products and bring more consumers to understand and want to try the goodness of milk”

Bringing back consumers to the milk category boosting sustainability

“Clover Sonoma also looking to advance its sustainability goals to reduce methane emission and boost sustainable packaging including shifting more of its portfolio to renewable carton.” soutella said.

“Through this efforts the companies inviting more consumer back to the milk category including plant based milk buyers to see how the dairy industry has evolved to meet their demand,” she said.

“The milk category has a lot to offer consumers and in terms of nutrition and sustains and with much of the work happening around the sustainability, its the category that we hope consumers will come back to and we get more Gen z and millennial consumers, as far as as innovation in the splash of flavor and its launches we feel that consumers can only connected at the highest quality of nutrition, Sotella said.”