In USA on 2nd May 2024, Frigo Cheese Heads launched a new whole milk string cheese product, also the new packaging featuring its unique cheese characters created for its “We Are All Cheese Heads” ad campaign has been launched.
And as per the Marketing Manager, Retail Dairy at Saputo USA Nicole Austin, “Our new whole milk string cheese packs a punch of protein and nutrients with every pull, twist and chomp,”. “We pack even more creative fun and individuality into snacking with our new packaging featuring the brand’s unique cast of characters.” said by Nicole
The “We Are All Cheese Heads” campaign was born from the ongoing debate about the best way to eat string cheese, and brought to life with a cast of cheese characters who are as unique as the people who eat them. The campaign and new inner packaging aim to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling or even twisting.
About the new launches..!!
- Whole Milk String Cheese: These will be Available in selected retailers, including Harris Teeter, Hannaford, HEB, Stop & Shop and select Walmart locations, the new whole milk string cheese provides a good source of calcium and five grams of protein while maintaining its delicious texture and flavor that satisfies the entire family.
- New Inner Packaging: The unique concept Available now, the brand’s snacking-inspired characters will now appear on the inner packaging that protects individual string cheese in 12-count packages across the portfolio of on-the-go snacks. With the new inner packaging, the entire family can meet and unwrap the characters that bring to life the different ways to eat string cheese: said by Sarah Swirls, Cheese Horse, Cole. B Jack and, of course, Clark Cheese Head.
Frigo Cheese Heads
The Frigo Cheese Heads brand features a variety of delicious, fun on-the-go snacks and encourages creative snacking and self-expression. Chomp, peel, twist, rip, nibble or tie into a braid; the only wrong way to eat Frigo Cheese Heads is to not eat them at all.
With everyday snacking options like regular or light string cheese as well as cheese and meat combo packs, Frigo Cheese Heads are a good source of calcium and protein in a convenient individually wrapped, tasty snack. Learn more at FrigoCheeseHeads.com.
Saputo USA
Saputo USA is the part of Saputo Inc., and its one of the top 10 dairy processors in the world. Through the Dairy Division (USA), Saputo produces, markets and distributes a vast assortment of cheeses.
Furthermore, the company converts, markets and sells a broad range of specialty cheeses and holds an important portfolio of import licenses for specialty cheeses manufactured abroad.
Saputo USA also produces a variety of dairy and non-dairy extended shelf-life products. Additionally, Saputo produces, markets and distributes dairy ingredients in the USA and on the international market. Products are sold under a variety of the company’s brand names as well as under customer brand names.
Saputo USA is among the top mozzarella, string cheese and domestic blue and goat cheese producers and is one of the largest producers of extended shelf-life and cultured dairy products in this region.
Saputo USA is the trading name of Saputo Cheese USA Inc.
What is the unique in new campaign
So what can consumers expect from the beloved brand when they approach the cheese case?
First thing’s first, the new Whole Milk String Cheese will be on shelves at select retailers, including Harris Teeter, Hannaford, H-E-B, Stop & Shop and select Walmart locations.
In addition, the brand’s snacking-inspired characters from the We Are All Cheese Heads campaign will now appear on the inner packaging that protects individual string cheese in 12 count packages across the portfolio of on-the-go snacks, a press release stated.
With this new inner packaging, consumers will the characters that bring to life the different ways to eat string cheese. Say hello to Sarah Swirls, Cheese Horse, Cole. B Jack and, of course, Clark Cheese Head!
As the company explained in its release, the creative campaign was born from the ongoing debate about the best way to eat string cheese, aiming to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling, or even twisting.